Artica Website Redesign

Discovery Q&A Structure

This kind of project usually benefits from separating the conversation into six layers:

  1. Business & Strategic Goals

  2. Brand positioning

  3. Audience behavior

  4. Content & Structure

  5. Visual Direction

  6. Timeline & Collaboration

The main challenge here is that the reference shift (from the current expressive/impact-driven site toward something closer to Wayward) is not only aesthetic — it changes how credibility, sophistication, and information hierarchy are communicated.