Zendit

Project Goal

Develop a concise, under 60-second animated explainer video to simplify Zendit's core mission and cloud-based Prepayment-as-a-Service platform for institutional and internal use.

The Challenge

The client needed to quickly and clearly articulate a complex B2B SaaS offering (prepayment-as-a-service) in a short-form video to improve potential client understanding and facilitate sales outreach.

Full-Cycle Script-to-Motion Development:

• Conceptualization & Scripting: Translated complex product features into a simple, direct narrative for maximum clarity and a strong Call-to-Action (CTA).

• Brand Cohesion: Ensured the visual message aligned perfectly with existing brand guidelines (web and social media presence).

• AI Voice & Custom Assets: Designed two distinct, custom AI voiceovers (via ElevenLabs) for varied outreach, and created unique animated brand elements using Figma and After Effects.

Key Results

Delivered a high-quality, foundational asset with two distinct voiceover options, enabling the Zendit Marketing Team to:

• Streamline outreach and client presentations.

• Utilize short, ad-hoc content to directly generate new leads with a clearer product offering.