Chaco
2022
|
US
|
Web Design + Development
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat."
Friko Stark
Partner
BRIEF
CHACO, a strategy-first agency based in New York, needed to redefine its digital presence through a new website that reflected its bold and analytical identity.
We first designed their original brand system in 2022, and in 2025 they returned to us to lead a full refresh as the agency expanded in tone, scale, and positioning.
SOLUTION
Starting from an initial wireframe we developed a custom WordPress theme, built from the ground up in collaboration with CHACO’s internal design team. Our work focused on translating their strategic mindset into a clear and dynamic digital structure — implementing UX and UI solutions that emphasized clarity, hierarchy, and content flow.
APPROACH
Beyond development, we refined visual interactions, optimized responsive behavior, and created a flexible modular system that allows the team to update and expand the site easily as new projects are added. We also provided user training to ensure smooth management and autonomy post-launch.
RESULTS
The result is a modern, scalable website that merges creative precision with functionality — a digital extension of CHACO’s strategic and design-driven approach.