Minga
2022 + 2025
|
AR
|
Brand Identity + Web + Media
"Working with Palacios Bros is literally experiencing Palacios Bros: a unique combination of creativity, commitment, and positive energy that enhances any project.
Their approach to design is always fresh, with an aesthetic sensibility that anticipates trends but never loses its authenticity.
What I find most striking is their professionalism, attention to detail, and ability to transform complex concepts into unique visual pieces. They are professionals with a strategic vision of design and a deep understanding of how to communicate visually.
In short: With them, it's not just about working on a project; it's about experiencing Palacios Bros—a creative process full of inspiration, enjoyment, and trends."
Jazmín Luzzi
Founder & Director | Minga
BRIEF
Minga is a creative agency from Argentina that needed a bold and flexible identity to express its collaborative, socially driven spirit.
We first designed their original brand system in 2022, and in 2025 they returned to us to lead a full refresh as the agency expanded in tone, scale, and positioning.
SOLUTION
We built a modular and expressive visual system rooted in strong typography, vibrant color, and custom graphic elements. Beyond the logo, we delivered a complete brand kit including guidelines, website, presentations, stationery, and collateral that ensured consistency across digital and physical touchpoints. The refresh refined the brand’s tone, expanded its visual vocabulary, and strengthened guidelines for motion, digital, and internal use.
APPROACH
Keep and enhance the idea of collective work: mixing vibrant colours of the original palette to divide web sections and apply to business cards, play with subtle animations to keep the brand alive, make use of both graphic and video resources to.
Our work was rooted in understanding Minga's culture as open, adaptable, and purpose-led. The original identity captured that energy through expressive, accesible visuals. For the refresh, we maintained that foundation while elevating the system for clarity, consistency, and versatility - balancing structure with creativity to reflect who Minga is today and where they're headed next.
We worked on polishing Minga's website (images, texts, videos), business cards, integrating Minga's Spotify Podcast, updating social media content and designing stickers to distribute to clients and partners.
MINGA ACADEMIA
Most recently, we supported the launch of Minga Academia, the agency’s new digital training initiative, creating its logo and developing tailored visual assets for Paid Media Campaigns, Social Media and presentations for the program.
RESULTS
The result is an identity that remains playful and accessible while gaining maturity and consistency—scaling naturally with Minga’s growth and evolving voice.
