Moretti
2023
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AR
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Art Direction + Web + Content Creation
BRIEF
Moretti Distillery, a local craft distillery known for its Original Gin, Oak Gin, and Gin & Tonic lines, needed fresh visual content to showcase its products and an updated website that reflected the brand’s growth and refined positioning.
SOLUTION
In collaboration with Cultural Factory, we developed a vibrant new aesthetic aimed at a modern, design-conscious audience. The project combined visual storytelling, digital experience design, and on-brand lifestyle content to strengthen awareness and engagement across channels.
APPROACH
We led the art direction for product shoots —defining concepts, moodboards, and visual references aligned with each gin’s personality— ensuring a cohesive tone across all materials. We produced high-end photography, retouching, and video content for social media and special activations.
On the digital side, we redefined the user journey, modernized the visual system, and improved the shopping experience through a new website structure and look & feel.
As part of the content plan, we also developed a branded recipe series to highlight the versatility of Moretti’s products through signature cocktails. The mixology-inspired posts added a lifestyle edge to the brand, boosting engagement, shareability, and saves across social media.
RESULTS
The outcome was a cohesive, high-end visual identity that elevated Moretti’s digital and physical presence. The materials proved so effective that the brand continues to use them today.
